It even publicly struggled with the issues surrounding its hosting of adult content, including illegal activity, much like Tumblr itself faced in later years. In fact, it was sort of like a precursor to Tumblr, but with a more advanced, albeit complex, set of administrative features for managing and moderating LiveJournal sites. It became home to things like fan fiction, support groups, creative communities, gamers’ discussions, and more. The blogging platform, which publicly claims 60 million+ monthly unique visitors and more than 48 million journals, is, of course, still associated with an older era of the web, when blogging was still relatively novel, and a far more community-oriented activity.įirst launched in 1999, LiveJournal grew in popularity by offering users free personal journals, which were set up as online diaries or broader online communities, often around some niche fandom. For example, it’s also exploring the idea of helping users run e-commerce shops on its site – something that many of its users in Singapore do today. Plus, the company isn’t beyond stretching into other, not as social areas, too. Though LiveJournal isn’t interested in specifically detailing these new services today, the company would say that they’re designed to help bloggers “highlight their best content and amazing writing,” plus help readers better network, and bring “location aspects into long form.” In other words, a lot like the modern blogging platform Medium. On the horizon, the company is also promising several new services as well as new mobile apps, in an overarching vision that sounds as if it wants to find a new niche for itself as something of a competitor to Medium. LiveJournal wants to matter again, and is making a number of changes over the course of 2014 which the company hopes will make it a more relevant social networking destination, starting with a major revamp of its homepage and user interface, rolled out into beta just yesterday.
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